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Sr Consultant-Paid Media Marketing

United StatesReq #730

Tuesday, April 30, 2024

Windstream Holdings, Inc., is a leading provider of advanced network communications and technology solutions for consumers, small businesses, enterprise organizations and carrier partners across the U.S.

• As Kinetic, Windstream offers bundled services, including premium broadband, security solutions, voice, and digital TV to consumers through an enhanced fiber network.

• Windstream Enterprise is a leading managed services provider providing strategic communications and security products to mid-size businesses and enterprise clients.

• Windstream Wholesale provides high-capacity, high-performance networking solutions and services to other telecom carriers, data centers, content providers and enterprises.

The Windstream team provides innovative software and network solutions to connect people and empower business in a world of infinite possibilities!

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About the Role:

The Kinetic Media team is looking for a leader for our in-house paid search team. This role is accountable for a multi-million dollar paid media program, driving strategy, optimizations, increasing leads and managing a team. In your role as the Paid Search Marketing Manager you will be responsible for designing and implementing impactful Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns.

Your work will involve strategizing paid search campaigns that utilize demographic targeting, remarketing, custom audience lists, and custom automation. You will handle bid management for paid search, apply digital marketing strategies, and oversee a budget with the aim of delivering immediate results for Kinetic.

What You’ll Do:

• Assume full ownership of Windstream Kinetic's paid search channel, managing everything from strategy formulation to execution, with the objective of generating leads and optimizing cost and volume goals.

• Conduct keyword research, determine their relevance, and carry out competitive analysis.

• Advise on landing page strategies and participate in planning and optimizing landing pages.

• Demonstrate a strong analytical ability and a track record of drawing actionable insights from large data sets.

• Conduct A/B testing on various campaign variables to increase budget efficiency, improve lead conversion, expand search impression share, and enhance ROI for Kinetic.

• Design strategy, manage marketing campaigns, analyze performance, generate reports and presentations, and ensure consistent high performance.

• Mentor and build a results-driven, innovative, and inclusive team of strategists who are focused on data.

• Shape the vision, strategy, and roadmaps for paid search.

Do You Have:

• 5+ years of experience working in paid search

• Extensive experience with Google AdWords and Bing Ads

• Deep expertise with automated bid strategies

• Experience managing multi-million-dollar campaigns at the enterprise level

• Strong analytical thinker

• Excellent communicator, team player and collaborator

• Intimate knowledge of Google Analytics

• Bachelor's Degree in Advertising/Marketing, Business, PR/Communications, or related field

• Must be a team player and build good working relationships across all functions

• Ability to work in a fast-paced environment with multiple projects under tight deadlines

• Agency background a plus

• #LI-SB1

• IND123

Physical Tasks - Standing Occasionally: 0-33% | Walking Occasionally: 0-33% |Sitting and Stationary: Continuously: 67-100% | Bending: Occasionally: 0-33% | Crouching: Occasionally: 0-33% | Carrying: Occasionally: 0-33% | Reaching: Occasionally: 0-33% |Lifting -Lowering >1-15 lbs: Occasionally: 0-33% | Repetitive Hand Action: Medium Dexterity: Continuously: 67-100% | Fine Manipulating: Frequently: 34-66%

Audio Visual Needs - Hearing: Continuously: 67-100%| Near Vision: Continuously: 67-100% | Far Vision: Occasionally: 0-33% | Peripheral Vision: Occasionally: 0-33%

Equipment Used in Job Performance : Computer, Printer, Fax, Telephone, Basic Office Supplies, Copier

The starting compensation range for this job is $89,300to $117,200.

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Our Benefits:

• Medical, Dental, Vision Insurance Plans

• 401K Plan

• Health & Flexible Savings Account

• Life and AD&D, Spousal Life, Child Life Insurance Plans

• Educational Assistance Plan

• Identity Theft, Legal, Auto & Home and Pet Insurance

• https://windstreambenefits.com

Windstream CIB Statement:

Connecting people in a world of infinite possibilities. Windstream cultivates a workplace culture where innovation and belonging are the cornerstones of our success. We are dedicated to empowering every member of our team to contribute their unique talents and perspectives, fostering an environment where creativity and innovation flourish. Together, we strive to build a more welcoming and connected future, both within our organization and in the broader community we serve.

Our Employee Resource Groups:

• WinVets – Veteran Employee Resource Group

• WOW – Women Employee Resource Group

• WINPRIDE – LGBTQ+ Employee Resource Group

• WBPN – Black Professional Resource Group

• WARG – Ability Resource Group

• LaFamilia –Hispanic Resource Group

Windstream is an equal opportunity employer. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, gender identity, marital status, creed, citizenship status, or any other status protected by law, and to give full consideration to qualified disabled individuals and protected veterans. The diverse voices of our employees fuel our innovation and our inclusive culture. Employment at Windstream is subject to post offer, pre-employment drug testing.

Actual base pay for this job will depend on the candidate's primary work location and other factors, such as relevant skills and experience.

Other details

• Job FamilyMarketing

• Job FunctionMulti Discipline

• Pay TypeSalary

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• United States

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