Job Information
Rehrig Pacific Company Marketing Manager in United States
Marketing Manager
Location:
Job ID: 3388
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Here at Rehrig Pacific, we are all about our people. Since 1913, our organization has focused on sustainable supply chain solutions while creating a culture and atmosphere where amazing people, like you, are celebrated for doing their best work. Rehrig Pacific has grown to meet the needs of our industry consumers across the country and internationally. We are constantly creating innovative solutions to transcend the new standards set forth by our customers. We find true fulfillment in helping others, both within the Rehrig Pacific family and in our communities. As servant leaders, we lead by example.
Purpose of Role :
Marketing Manager will develop and execute marketing campaigns and sales collateral for Rehrig Pacific. This individual will support growth objectives for each business unit, focusing primarily on Delivery Solutions. They will work closely with multiple stakeholders, including new product development and sales.
Areas of Accountabilities:
Market Research & Competitive Analysis:
Conduct market research to understand the needs and behaviors of target markets.
Analyze trends and competitive landscapes to inform marketing strategies.
Monitor and analyze the marketing efforts of competitors and report them.
Keep current on marketing trends, including AI and marketing automation options.
Campaign Planning and Execution:
Create and execute campaigns to generate leads, promote products, and build brands.
Understand our target audiences, develop strong messaging for different channels, and manage projects from inception to completion.
Collaborate with product, sales, and category teams to understand offerings and develop effective marketing strategies.
Develop product messaging and positioning for new product launches.
Event Marketing Management:
Effectively manage marketing requirements for Trade Shows and other events.
Create collateral to support show messages, including social media posts and invitations.
Collaborate with sales, product development, and events staff to ensure goals are met.
Identify recommendations for sponsorships and ad buys.
Data Analysis & Metrics:
Define, track, and measure marketing results, both paid and owned.
Recommend campaign adjustments as needed to optimize marketing performance.
Work with agency partners and the Director of Marketing Technology to report key findings.
Sales Collaboration & Collateral:
Ensure sales teams have the necessary tools, resources, and collateral.
Develop sales materials based on market strategies and insights from customer pilots.
Work closely with the sales leadership of BUs to ensure the alignment of objectives.
Knowledge, Skills, and Experience:
BA/BS degree required.
5+ years in the development of marketing or brand collateral
Demonstrated success in developing and executing marketing strategies that drive lead generation and revenue growth.
Creative thinker with a passion for innovation and staying abreast of industry trends and best practices in marketing.
Outstanding written and verbal communication skills.
Ability to work across business lines, presenting to executive leadership and at different levels of management.
Must have deep intellectual curiosity, resilience, and resourcefulness.
Ability to work under pressure and deliver results.
Strong presentation, planning, and project management skills.
High skill level in storytelling using PowerPoint presentations.
Excellent collaboration and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
Ability to maintain a mission-driven culture supported and reinforced by the company-s five core values: Family, Service, Growth, Intrapreneurship, and Innovation.
Minimum 20% of time spent traveling by airplane to various U.S. Cities.
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Rehrig Pacific, compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $85,000.00 to $100,000.00.
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