Informa Marketing Manager - Industrial in United States

Marketing Manager - Industrial


Job Reference: --003433

Location: Dubai

Closing Date: 13/07/2018

Department: Marketing

Job Accountabilities:

Key Performance Indicators

• Timelines and budgets are adhered to in promotional activities

• Show and individual targets met as set out by Marketing Director & Exhibition Director/Manager

• Marketing KPI report

Key Dimensions:

Main Duties & Responsibilities:

Planning and Campaign Management

• Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign

• Set out and monitor entire budget, drop schedule and media plan

• Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.

• Analysis of previous marketing campaigns and execute targeted selections on internal database system

• Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc

• Copy write and proof all marketing materials in conjunction with Exhibition Director/Manager

• Provide KPI reports for update meetings with Marketing Director & Exhibition Director/Manager

Partner Management

• Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure

• Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget

• Manage PR agency in co-ordination with the Exhibition Director/Manager

Digital Media

• Ensure show websites are fully up to date with latest information

• Strategic database build

• Use new media tools such as social platforms to create new marketing channels


• Manage and co-ordinate all external suppliers including Print, Mailing House, Design and Research

• Manage and co-coordinate internal departments such as conference production, telesales, database, web

• Provide any other reporting information as required by show team

• Perform any other duties as commensurate with the grade and level of responsibility

Person Specification

Minimum Education Level:

  • Educated to degree level or equivalent

Background Knowledge, Skills & Experience:


• Proficient in the use of MS Office including intermediate/advanced Word and Excel

• Thorough understanding of direct marketing initiatives including mail and email marketing

• Database development and growth including segmentation / advanced targeting

• Online marketing experience to include search engine optimisation and banner placement

• Significant exposure to design and print suppliers / agencies

• High level of copywriting and collateral production knowledge

• Deadline and target driven

• Experience of working in a pressurised environment

• Excellent verbal and written communication skills


• Proven track record in a B2B & B2C marketing environment

• Formal business/marketing higher education qualification

• Experience using Eloqua and/or Adobe Experience Manager

• Events marketing experience

• Spoken & Written Arabic