Job Information
Liberty Latin America Senior Analyst Digital Marketing in Panama
What's The Role
The Sr Analyst Digital Marketing will play a key role in driving the success of Liberty Latin America Digital Media efforts, by ensuring that the online shopping experience is smooth, optimal and personalized for web site visitors. You will perform investigative research and data analysis for the different markets and regions of LLA to map customer behavior, activity, identify segments, opportunities, and inefficiencies. You will always pursue the best customer journey for each customer segment, persuading your stakeholders to act upon your insights. The ideal candidate will be able to quickly support the organization with fresh and innovative ways to optimize the CX Journey but also think strategically about how to improve conversion rates in our digital properties.
What You'll Do
Deep dive into insights and data analysis to map customer behavior on the website.
Seek inefficiencies and opportunities to improve the shopping journey and conversion funnels.
Group common behaviors and patterns into segments of customers, to personalize their experience.
Constantly delivery to the CRO and Marketing Automation manager analysis and actionable insights that might improve sales conversion.
Own the knowledge of all customer journeys, of various segments of customers, until the product is installed.
Work closely with stakeholders to understand why inefficiencies may exist and together generate hypothesis on how to improve channel effectiveness.
Clearly communicate insights to the UX team to stimulate design changes.
Attend internal meetings with Markets representatives, UX and Analytics teams.
Investigate issues arising in the sales journey and produce analysis on trading changes or user behaviour trends
Keep abreast of the latest industry, news, trends, techniques, and technologies as needed to ensure on-going CX best practice in your day-to-day work
What Do You Need
Preferred education/ qualifications:
Graduate-level (Bachelors or higher) degree in a relevant discipline to the job.
Specific Knowledge & Experience:
4+ years of experience in digital in professional work environment, in role related to CX analytics or similar.
Preferably in Subscription or Service industry segments.
Demonstrable web analytics or CX analytics experience, with web analytics tools.
Understanding of CRO practices and inbound marketing related to B2C and customer acquisition.
Excellent communication skills: must be a personable, confident team player, able to build strong collaborative relationships
An effective communicator who's able to explain complexities of the role into a language that's easy to understand
Takes responsibility and ownership of assigned tasks; able to handle multiple work streams and deliver to agreed deadlines, managing priorities and focus as needed
Skills & Abilities:
Investigative analytical mindset: Has a systematic approach to gather data and see opportunities that many couldn’t.
Innovates with a customer focus: Surprises and delights his stakeholders with customers centric analysis and innovates based on business and customer needs
Entrepreneurial Drive for Results: Tenacious and relentless in their drive for results. Striving to achieve simplicity for his stakeholders
Lives One Company: Works across our matrix/footprint to achieve the best outcome for the business, our customers, employees and shareholders
Industry Specific: Multi-industry knowledge with ability to leverage knowledge from other industries to innovate on LLA’s digital approach. Knowledge of telecommunications, subscription based services, ISP & Broadcast industry is a plus.
What Do You Need
Preferred education/ qualifications:
Graduate-level (Bachelors or higher) degree in a relevant discipline to the job.
Specific Knowledge & Experience:
4+ years of experience in digital in professional work environment, in role related to CX analytics or similar.
Preferably in Subscription or Service industry segments.
Demonstrable web analytics or CX analytics experience, with web analytics tools.
Understanding of CRO practices and inbound marketing related to B2C and customer acquisition.
Excellent communication skills: must be a personable, confident team player, able to build strong collaborative relationships
An effective communicator who's able to explain complexities of the role into a language that's easy to understand
Takes responsibility and ownership of assigned tasks; able to handle multiple work streams and deliver to agreed deadlines, managing priorities and focus as needed
Skills & Abilities:
Investigative analytical mindset: Has a systematic approach to gather data and see opportunities that many couldn’t.
Innovates with a customer focus: Surprises and delights his stakeholders with customers centric analysis and innovates based on business and customer needs
Entrepreneurial Drive for Results: Tenacious and relentless in their drive for results. Striving to achieve simplicity for his stakeholders
Lives One Company: Works across our matrix/footprint to achieve the best outcome for the business, our customers, employees and shareholders
Industry Specific: Multi-industry knowledge with ability to leverage knowledge from other industries to innovate on LLA’s digital approach. Knowledge of telecommunications, subscription based services, ISP & Broadcast industry is a plus.
What You'll Do
Deep dive into insights and data analysis to map customer behavior on the website.
Seek inefficiencies and opportunities to improve the shopping journey and conversion funnels.
Group common behaviors and patterns into segments of customers, to personalize their experience.
Constantly delivery to the CRO and Marketing Automation manager analysis and actionable insights that might improve sales conversion.
Own the knowledge of all customer journeys, of various segments of customers, until the product is installed.
Work closely with stakeholders to understand why inefficiencies may exist and together generate hypothesis on how to improve channel effectiveness.
Clearly communicate insights to the UX team to stimulate design changes.
Attend internal meetings with Markets representatives, UX and Analytics teams.
Investigate issues arising in the sales journey and produce analysis on trading changes or user behaviour trends
Keep abreast of the latest industry, news, trends, techniques, and technologies as needed to ensure on-going CX best practice in your day-to-day work