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Digital Luxury Group, DLG Associate Creative Director – Art Base/ 创意副总监-设计方向 in Shanghai, China

As an Associate Creative Director at DLG (Digital Luxury Group), your mission is to develop and maintain a creative vision that responds to the client’s brief.  

作为创意副总监，你的任务是产出视觉创意以满足DLG 客户对视觉内容的期待。

  In this role, you will:

  • Persuasively pitch concept to the internal teams including the Group Creative Director and the Account Service Team, and articulate the rationale behind the creative thinking

    能够向创意群总监和客户服务团队等内部团队沟通创意概念，并阐明创意思维背后的基本逻辑

  • Produce, review, and refine the work with designers to ensure consistency and quality of final output (including but not limited to design layout, motion graphics, video content, shooting art direction, etc.)

    与设计师一起制作、审查和完善作品，以确保最终输出的一致性和质量，包括但不限于排版、动图、视频内容、摄影艺术指导等

    RESPONSIBILITIES

    工作职责

     

  • Work in partnership with all relevant teams (Account Service/   Strategy/ Copy) to ensure creative messages are delivered in a consistent way and in line with strategy output from Account Service and Planning teams

    与所有相关团队（客户服务/策略/文案）合作，确保创意讯息的一致性，并与客户服务和策划团队的策略输出保持一致

  • Provide feedback to team members on daily retainer execution, control overall deliverables, and have a good understanding of motion effects

    为团队成员提供日常项目的执行反馈，控制整体交付成果，对动态效果有良好的理解

  • Lead a team of five people, guide designers on daily execution, and ensure that the Copy and Design teams produce a consistent message

    管理5个人的团队，指导设计师日常工作，确保文案和创意团队传达一致的信息

  • Ability to independently take briefs, create decks, execute, and present in front of client for small projects such as H5 or Mini Program

    就H5或小程序等小型项目，能够做到独立理解需求、创建方案、执行项目并向客户提案

  • Ability to execute integrated campaign projects under the guidance of the Group   Creative   Director

    能够在创意群总监的指导下整合活动项目

     

    QUALIFICATIONS

    任职要求

     

  • Bachelor degree or above, with a major in design, multimedia, art or other related fields  

    本科及以上学历，设计，多媒体，美术或其他相关专业

  • 7 years working experience in a digital marketing agency or a 4A advertising firm

    7 年数字营销代理商或者4A 广告公司工作经验

  • Good aesthetic eye, originality of designs, visual expressiveness

    审美好，作品富有原创性及视觉表现力

  • Experience in luxury, fashion, beauty, and automobile brand service is preferred

    有过奢侈品， 时尚，美妆，汽车品牌服务经验者优先

  • Proficiency in Photoshop and AI; expertise in motion graphics production ; understanding of animation and video production; video editing, photography, illustration ability is a plus

    熟练掌握Photoshop和AI；擅长动态图制作；了解动画及视频制作；视频剪辑、摄影、插画能力是加分项

  • Ability to follow a campaign independently, starting with taking briefs, creating a proposal, executing it, and presenting it in front of client

    能够独立跟进活动，从沟通需求，创建方案，执行项目直至向客户提案

  • Prior team management skills and good interpersonal skills

    有团队管理经验，良好的沟通能力

     

     

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