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BUSINESS & PRODUCT MARKETING MANAGER

MARKETING DEPARTMENT

FIRSTBANK PR

Job Summary

The Business & Product Marketing Manager provides strategic marketing direction and planning and supervises and leads a team of Marketing & Communications officers and Business Analysts who develop marketing strategies for the different business units and subsidiaries. Coordinates and executes marketing communications plans based on strategies and tactics in alignment with corporate and business strategic plans. Business Areas to be supported in terms of Marketing Communications include Deposits (Retail & Commercial), Digital/Electronic Banking, Commercial Banking, Personal Loans, Credit Cards, Lines of Credit, Mortgage, Insurance, Auto, Branches and Money Express. The Business & Product Marketing Manager works with the product and business managers/owners, supporting units throughout the corporation and is also responsible for managing the relationship with the Advertising Agencies that support business efforts.

Essential Responsibilities

· Develops, manages implements and monitors results for 360 Integrated Marketing Communications plans, budgets, and business results in line with the institutional brand, strategic plans, the business units' products and service goals in a timely and efficient manner.

· As part of Marketing Plans is responsible for implementing, monitoring, and optimizing products and businesses Direct to Direct-to-Consumer strategy across all channels including direct mail, outbound calls, email, and custom audience campaigns. Including conducting ongoing measurements of campaign performance with actionable recommendations for future projects. Metrics include, but are not limited to: ROI, market shares, media SOV & SOI and Marketing Effectiveness.

· Defines market and consumer research to complement product marketing and other initiatives in coordination with the Business Knowledge group.

· Provides customer insight at the product level in conjunction with the various business units and plays an active role in new product and service idea generation.

· Responsible for leading and managing the dialogue and working relationship with the business units, advertising agencies (3), and similar partners and suppliers to the Company in achieving the established objectives.

· Develops, manages, and adheres throughout the calendar year to a budget for the respective brand, businesses, products, and services and provides the business with the analysis and information required on a timely and regular basis as established.

· Supervises, directs, coaches, evaluates, and manages the performance of the Marketing Communications Managers/ Officers including supporting their development and business growth.

· Instructs and reviews the Marketing Officers' routine work, including compliance, legal, accounting and payables.

Other Responsibilities

Develop special projects as requested by the Marketing and Corporate Communications Director.

Supervisory Responsibilities

Direct supervision of a group of marketing managers, officers and specialist.

Impact of Errors

The impact of errors of this position could affect strategic results or Bank's image through the regulatory agencies, customers, and the community.

Competencies

• Anticipates and provides service excellence to both internal and external customers.

• Establishes, sustains, and fosters both internal and professional contacts to build, enhance, and connect to FirstBank services.

• Delivers clear, effective communication and takes responsibility for understanding others.

• Understands how the organization works, including current and future policies, practices, and trends.

• Identifies problems and conducts appropriate analyses involving others to find the best solutions. Ability to manage multiple different projects and work under pressure and with tight deadlines.

• Takes the initiative and assumes personal accountability for goals, outcomes and deadlines.

• The employee understands the organization's vision and upholds the organization's values in everyday words and actions.

• At higher levels, the employee takes a long-term view and shares the vision and the organizational organization with others.

• Provides direction and leadership to help teams achieve goals and operate cooperatively and cohesively.

• Demonstrate curiosity for learning and perform activities to make the most of their skills and boost potential in self and others.

• Creates a view of change as an opportunity and inspires others.

• Look for new ways to experiment with new ideas and approaches.

  Physical Demands

  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  Specific vision abilities required by this job include close vision and distance vision. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand and walk.

  Minimum Requirements

  A Master’s Degree in Business Administration, Marketing, Publicity, Communications is required for this position. The incumbent must have seven (7) to ten (10) years of experience in supervision, coordination, and planning of marketing communications materials including art development, communications, and advertising. Five (5) to ten (10) years of Banking industry knowledge & experience is required.

  Disclaimer:

  The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills required of personnel so classified. The reporting relationship may not reflect the most recent changes to the corporate reporting structure.

  Accountable for adhering to the Bank’s BSA, AML and Office of Foreign Asset Control (OFCA) applicable policies. Employee must follow specific unit procedures developed in compliance with the policies. Employee is also responsible for reporting any suspicious activity and/or transactions in accordance with the Bank’s processes and comply with any mandatory BSA, AML and OFAC training assigned.

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