Avnet, Inc. Specialist, Marketing Campaigns and Media II in Phoenix, Arizona
Assists in the development and implementation of integrated marketing campaigns for Avnet programs, products and services. Ensures marketing efforts optimize the user experience throughout the sales cycle, increase marketing effectiveness, improves customer satisfaction and amplifies the Avnet brand. Builds brand engagement, drives qualified and relevant traffic, and derives consumer insights to help optimize strategies from campaign performance.
Such activities may include the following as well as other duties as assigned.
Manage the end-to-end implementation, execution, tracking and measurement of integrated marketing campaigns.
Coordinate and QA deliverables for monthly supplier digital campaigns to ensure accurate creative assets are being delivered to agency within the defined timelines and within budget
Set up and manage source codes to track digital campaign performance across all channels to ensure proper data collection for reporting and channel/tactic effectiveness
Liaise with creative operations, supplier team, and external agencies to ensure that all deliverables are being created according to spec and overall strategy
Collect and track campaign performance; leverage reports data to identify trends and insights to achieve maximum ROI for campaigns
Write, edit and proofread copy for promotional materials within marketing campaigns
Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels
Job Level Specifications:
Strong project management skills and ability to plan ahead, delegate and adjust course as necessary.
Excellent communications skills and relationship management skills.
1-2 years’ experience in digital and offline ad buying, preferably within the technology industry
Experience reviewing digital advertising campaign performance
Experience with data platforms – preferably Adobe or Google Analytics
Thorough knowledge of principles, theories and concepts in area of professional expertise. Is competent in all job functions and has general understanding of the industry practices, techniques and standards.
Work is performed independently requiring judgment and discretion.
Interacts with management and professionals within department and other parts of the organization. May represent department externally on projects.
- Typically 3-5 years with bachelor's or equivalent or 1-3 years with master's
Education and Certification(s):
- Bachelor's degree or equivalent experience
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.
Avnet is an Equal Opportunity Employer committed to providing equal opportunities to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex (including pregnancy), age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other characteristic protected by law. This policy of non-discrimination also applies to religious dress and grooming practices. Avnet will accommodate employee religious dress standards and grooming practices that do not result in undue hardship for the Company. If you are interested in applying for employment with Avnet and need special assistance or an accommodation to apply for a posted position contact our Human Resources Service Center at (888) 994-7669.