Facebook Marketing Science Partner Manager, CPG Global Accounts in New York, New York
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
The Facebook platform offers marketers limitless opportunities to reach consumers across the globe. The same properties that make the Facebook platform an ideal place for marketing also make the platform an ideal place to conduct measurement. The Marketing Science Partner Manager is charged with leveraging these capabilities on behalf of marketers to measure and optimize their marketing spend on and off FB. This person will develop and execute against the measurement strategy for the vertical including vertical specific application of tools, resource allocation, third party partnerships, and case study development and research priorities. The ideal candidate will have a solid foundation in measurement, analytics, research and statistics as well as a strong client management background. This position is located in New York City.
This position will work with internal and external stakeholders to advise global CPG clients and the industry on measurement strategy and work with them on an ongoing basis to adopt high quality measurement as a way to improve business performance. To accomplish this, the person in this role will drive industry adoption of Facebook preferred measurement methods and products and design and execute empirical research for individual clients and at the industry-level.
Driving good measurement with clients will require designing tests and implementing measurement tools to help clients understand and improve the effectiveness of their advertising across digital platforms and across media. Conclusions from this work will showcase what good measurement is and how a client can act upon it to drive business impact.
In some cases, the existing measurement products and approaches will not be a perfect fit for clients, verticals, or countries. In these cases, the vertical lead will focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with cross-functional partners in Product, R&D, and Partnerships.
This position will also manage a team of individual contributors across multiple locations with both individual account assignments and project-based work to create materials and research across accounts.
Manage a team that owns a complex set of client relationships across industry and client groups, functions, brands and agencies to drive our measurement adoption objectives
Influence global accounts under their purview to measure true business value by building and create a “learning agenda” that highlights how a client can improve business outcomes by employing better measurement techniques
Establish the measurement cross-functional strategy with global Sales leadership & gain alignment on local & regional plans
Play a strategic role in developing the cross-platform and cross-media measurement approaches and agendas for their verticals
Drive vertical, and industry adoption of preferred measurement methodologies, products, and approaches in support of the “learning agenda”
Provide a consolidated Marketing Science view of solutions, priority topics, industry trends, etc. relevant to global accounts with regular updates. Incorporate input from non-direct reports leading GAT accounts in other verticals
Mentor a team to conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
Communicate complex research results to clients when needed
Play a major, strategic role in collaborating with Product, R&D, and Partnerships to identify opportunities for new features, products, and partnerships and drive vertical and client engagement around measurement innovation, including product alphas and beta
Partner closely with cross-functional partners, including the Global Media Solutions’ team
Align on priority learning topics/trends/themes relevant to global accounts. Scale x-portfolio learnings and best practices on priority topics with Facebook & client leadership teams
Mentor, develop, and manage a large team of measurement partners to execute against measurement goals
10+ years of work experience in consulting, measurement technology, research or analytics and experience using data and numbers to formulate insights
Experience in a direct client or customer-facing role persuading clients and driving action based on data
Track record of inspiring action based on data-driven insights
Experience with quantitative research methods and considerations
Experience in consumer internet and social media
Knowledge of advertising and/or measurement methods and technologies
Track record of operating independently and delivering results
Experienced manager with track record of building teams and developing talent
Experience communicating with both technical and non-technical audiences
12+ years of relevant work experience in consulting, measurement technology, research or analytics experience and experience-based aptitude to use data and numbers to formulate insights
Advanced degree in Statistics, Economics, Behavioral or Social Science, or business experience in a media measurement field
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at email@example.com or you may call us at +1 650-308-7837.