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The Associate Director, Head of Creator & Influencer Strategy will be responsible for building, developing, and executing an industry-leading creator/influencer approach for Verizon, one of the industry's most prominent marketers. As an experienced expert in the fast-moving creator/influencer space, you'll be a driving force as part of Verizon's marketing transformation, tasked with putting creators at the center of the brand's marketing and content mix, developing long-term creator relationships/partnerships, and demonstrating and evangelizing the effectiveness of our creator program and the business and brand results we're able to deliver.
We're on the lookout for someone with a proven track record of building and executing holistic, full-funnel creator strategies and activations for major brands with a diversity of objectives, products, and business objectives. This leader is equal parts an expert in the creator/influencer space, a thought leader in the changing dynamics on where this space is going, and a deeply strategic and creative marketer, with a keen ability to bring creators to the center of a brand's integrated marketing campaign.
This role is a unique opportunity to lead a new discipline transforming a major brand's marketing approach, and will be directly responsible for:
Defining Verizon's overall influencer marketing strategy and building the core principles, systems, workflows, and practices to execute industry-leading creator partnerships and campaigns integrated across Verizon's marketing ecosystem.
Partnering with Verizon teammates, our influencer agency, and creators themselves to develop breakthrough creative concepts that drive brand and business results.
Developing strategy and operations necessary for creator content to fuel Verizon's holistic content ecosystem, powering paid, owned, and ATL channels with engaging creator content.
Leading a team of Creator Strategists, developing and executing 100's of influencer marketing campaigns for dedicated Verizon brand and business initiatives informed by campaign goals and target audiences.
Collaborating closely and effectively across brand social, marketing activation, media, analytics teams to bring the influencer strategy and individual campaign executions to life as part of larger omnichannel campaigns.
Building relationships with cross-functional leaders and ensure regular communication and alignment on influencer/creator marketing efforts.
Overseeing relationship with Verizon's influencer agency-of-record to effectively and continuously push breakthrough creative work and innovative strategic initiatives.
Developing our approach in partnership with our agencies and internal measurement teams to effectively track, analyze, and report social and influencer KPIs as part of our larger measurement stack - turning data into insights and continually making optimizations that improve performance and efficiency.
Allocating time and resources effectively across strategists on your team and our agency partners to maximize ROI across all initiatives, and ensure consistency in execution against our strategic imperatives.
Continuously surfacing, educating, and inspiring Verizon's marketing organization with the latest trends, competitive intelligence, and creator perspectives to increase the creator marketing fluency of our entire organization..
You'll need to have:
Bachelors degree or four or more years of work experience.
Six or more years relevant work experience.
Direct experience in influencer marketing at a creative/creator/social agency, client, platform or talent agency.
Experience building a brand's creator/influencer marketing practice from the ground-up, or transforming a nascent creator/influencer marketing practice.
Even better if you have the following:
Bachelor's degree in a related field.
Six or more years of experience, consisting of direct experience building and managing influencer and social marketing programs in fast-paced environments for blue-chip brands.
Eight or more years of relevant work experience.
Strong leadership skills, ability to balance multiple projects in a fast-paced environment, and experience building and managing a team.
Expertise in the influencer marketing tech stack and key software to enable brands to efficiently manage and scale an effective influencer practice.
Strong knowledge in affiliate marketing and connecting brands with creators to measurably drive sales conversion.
Proven track record of managing successful social/digital campaigns across social platforms (Instagram, TikTok, YouTube, Twitter).
Experience in social media judgment (e.g., knowing what to post and when to post it).
Knowledge with optimizing content on specific social media platforms to drive engagement.
Ability to craft strategic POVs on industry-related topics in an ever-changing media landscape, and deliver them clearly and concisely.
Sound business and professional ethics.
Shows confidence in front of an audience; ability to be the 'center of the room'.
Ability to accomplish work independently with minimal guidance.
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Nevada, New York, Rhode Island or Washington work location, the compensation range for this position is between $126,000.00 and $234,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.