MasterCard Analyst, Marketing in Miami, Florida
Who is Mastercard?
We are the global technology company behind the worlds fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Define (with support from manager) and executes local Marketing strategies, including advertising, promotions, sponsorships, market research, etc., aligned with business priorities and delivering against company objectives
Develops metrics and specifications to track program performance, measures program performance, and makes recommendations based on results
Develops creative content for application in marketing strategies, including thought leadership content and communication of subject matter expertise, partnering with Division/Regional team when necessary
Maintains budgetary responsibilities for specific marketing programs, leads tracking and recommends corrective action
Uses deep understanding of category and ecosystem relationship to advise on how insights can or should be applied
Provides direction and coordinates deliverables with vendors (e.g., agencies, film production, etc.)
Demonstrated success in building integrated marketing plans that leveraged synergies between marketing channels (ATL vs. BTL vs. Digital or B2B vs. B2B2C vs. B2C)
Demonstrated ability in establishing collaborative relationships with Divisional/Regional Marketing counterparts, representing the voice of the local market
Extensive experience working on large projects that require a high degree of collaboration with external stakeholders and colleagues across marketing areas
Acted in a program manager capacity for analyzing data and insights about how to optimize channels/programs
Demonstrated ability to deliver presentations to senior team members (internal and external) and articulate a clear point of view
Monitored project budgets successfully and demonstrated understanding of cost drivers
Integrated Marketing and Communications
Program Execution and Optimization
Innovation and Thought Leadership
Personal Influence / Negotiation
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
Requisition ID: R-64733