Unilever Senior Digital Transformation Manager in London, United Kingdom
Senior Digital Transformation Manager
SALARY: Competitive salary, plus excellent benefits including bonus, car allowance, 25 days holidays, pension scheme, Bupa healthcare, access to share save scheme, free on-site gym, discounted products, etc.
MAIN JOB PURPOSE
Personal Care is Unilever’s largest category with a 25 billion EURO turnover, including big brands such as Dove, Rexona, Axe, Lux, and Sunsilk.
Personal Care is investing heavily in digital communications in 2018. Unilever as an organisation has recognised that the digital infrastructure to enable optimal digital communications for its brands needs a higher focus.
To that end Personal Care will put in place a new digital transformation team to rapidly upgrade and move all brands to the forefront of industry digital communications, globally.
Led by the Digital Transformation Director, Unilever is looking for a Senior Digital Transformation Manager to aid the delivery of great digital communications via content, tech and innovation. The role will work closely with internal teams and external agencies across Personal Care (PC) brands. The role will be supported by a project management team and an Assistant Manager.
Ensure global delivery of digital communications strategy by brand, working with wider functions including media planning, data, e-comm, customer insight, IT teams etc. Consult and support individual brands and top markets to ensure plans laid and actioned
Ensure digital thinking core to the development of key global product launches/campaigns
Share digital best practices and effective work across PC with brands and markets through the creation of a global cross brand/ market digital team. Streamline activities to reduce wastage/ duplication. Drive good work fast and far across markets/ brands.
Initiate and roll out digital governance across brands and markets
Work with central teams to ensure technical digital infrastructure/ UX is suitable for PC needs. Liaise internally to ensure PC needs are met
Set digital targets by brand through external audits
Monitor and audit digital content /comms across digital channels ensuring best practices adhered to, including SEO. Where gaps exist – work with brand managers to optimise as required. Ensure good basics in place
Develop and design ecommerce and data test and learn plan across the category with top 3 markets. Understand current successes and drive wider role out.
Work with the consumer insight team to ensure digital consumer behaviour at heart of digital comms. Sharing category wide insights for PC behaviours and digital measurement is in place.
Work with media team to ensure digital media planning ( digital media and paid search) optimised within campaign and performance analysis shared with category
Develop an innovation plan across the category with start-ups through the Unilever Foundry and with partners (Google. FB etc.). Deliver repeatable models for brands
Manage digital training across brands and lead markets – create digital champion programme to lead digital excellence
Senior digital manager with experience of delivering digital content/ campaigns, as well as website and technical digital builds
Experience of working with digital agencies
Wider understanding of brand communications
Experience of managing teams
Experience of working with global markets preferred
Friendly, open, clear communicator
Can-do, will-do attitude
Creates and maintains an atmosphere of productivity and motivation
Confident managing senior and a complex wide range of stakeholders
Able to influence at all levels
Self-starter, able to initiate and drive projects independently
Unilever is a global Fast-Moving Consumer Goods company in the UK and Ireland. We are already on target to achieve our huge ambition to double the size of our business globally whilst reducing our environmental impact. We are growing our business and also doing what is right for our consumers, community and environment. We are developing brands for people’s lives today and for the changing environment tomorrow - making sustainable living commonplace.
Working at Unilever means that you get to take part in this exciting journey and work with amazing people who are really passionate about our large portfolio of famous brands. We want to improve billions of lives and you too can join us in making a sustainable difference.
Please note: As part of the job application, you will be asked to complete a brief online application form. Completion of the form is required in order to be considered. Please allow yourself enough time to complete the application form as when filled out partially or not at all it may adversely affect the progress of your application. Please be aware that you will have to complete the form at once as you will be unable to return to it later.
For further information about this position please call: 0800 0284390. Please do not contact this number if you are an agency/third party. This number is strictly for candidates only.
Primary Location: United Kingdom-United Kingdom (County level)-London-100VE
Shift: Day Job
Unposting Date: Mar-27-2018
Req ID: 1800036M