Synchrony Sr. Analyst - Analytics (L 08) in Hyderabad, India

Job Description:

Role Summary/Purpose:

The selected candidate will be part of Marketing Solutions, Analytics Center of Excellence rolling up to Synchrony, India.

The Campaign Operations Analyst is responsible for executing marketing campaigns for Synchrony Financial clients within the Marketing Solutions COE.

This role will build campaign data files based on marketing criteria, segmentation and target populations on behalf of SYF clients. This role will be responsible for building automated/manual diagrams within our SAS campaign execution tool and ensuring that all campaigns are executing in an accurate and compliant manner and Able to build the campaigns by using Experian Power Curve (Strategy Manager).

Essential Responsibilities:

  • Manage marketing campaign data file processing for specific SYF clients

  • Provide consultative inputs to internal process owners and client teams on best practices for file selection, targeting and segmentation within campaign execution

  • Work with internal and external partners on the execution of campaign files including defining requirements, managing deliverables and auditing campaign files

  • Submit campaign workbooks for approval in MRM / Harmony to key stakeholders

  • Develop process improvements within the campaign data file execution process

  • Subject matter expertise in campaign execution tools, SYF data warehouses, segmentation reporting, suppression exclusions and file outputs

  • Ensure all campaign file execution process controls are followed and file outputs are completed in a compliant manner according to SYF guidelines.

  • Able to build the campaigns by using Experian Power Curve (Strategy Manager).


  • Degree in Statistics, Mathematics, Operations Research or relevant experience

  • 1+ years’ experience coding/programming in SAS (or other campaign mgmt. equivalent), SQL and other comparative database languages.

  • 1+ years with database marketing experience within financial services focusing on client lifecycle/acquisition management

  • 1+ years’ experience with direct marketing campaign management tools, ie. SAS, Unica, or equivalent.

  • 1+ years’ experience in Experian Power Curve (Strategy Manager).

  • Must be proficient in all Microsoft Office products and applications.

  • Strong communication skills across business and client teams.

  • Internal Candidates: Understand the criteria or mandatory skills required for the role, before applying.

  • Inform your Manager or HRM before applying for any role on Workday.

  • Ensure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format)

  • Must not be any corrective action plan (First Formal/Final Formal, PIP)

  • Employees who have completed 18 months in SYF and 12 months in current role are only eligible.

  • Last annual performance rating should at least be Strong Contributor / Critical talent.

Desired Characteristics:

  • Proven organizational and timeline management skills

  • 1+ years’ experience maintaining customer/client/vendor relationships

  • 1+ years’ experience using SAS Marketing Automation, SAS Customer Intelligence Studio, SAS Enterprise Guide and Experian Power Curve (Strategy Manager).

  • Solid interpersonal skills at all organizational levels, including the ability to communicate effectively and influence others in the business

  • Proven ability to manage and execute campaigns in a detail oriented environment

Grade/Level: 08

Job Family Group:


With roots in consumer finance that trace back to 1932, Synchrony Financial is a leader in consumer credit and promotional financing, providing a range of products for a diverse group of national and regional retailers; including Main Street mainstays, local merchants, manufacturers, buying groups, industry associations and healthcare service providers. We are the largest provider of private label credit cards in the United States based on purchase volume and receivables and we provide co-branded dual card credit cards, promotional financing and installment lending, loyalty programs and FDIC-insured savings products through Synchrony Bank. Who do we serve? Hundreds of thousands of customers across the U.S. and Canada spanning the electronics and appliances, home furnishings, automotive, power products and sports, jewelry and luxury, retail and healthcare industries.

Our purpose is clear: we are committed to pioneering the future of financing, improving the success of every business we serve and the quality of each life we touch. This is fitting because when you join Synchrony Financial, you’re joining an organization that recognizes that our people are our greatest asset —every single one of them. That’s why we are deeply committed to investing in the growth of each member of our team. And with 80 years of experience, we know how to develop talent. At Synchrony Financial, we work hard to offer competitive rewards, compensation and benefits. When you join us, you become part of a stimulating work environment with vast opportunities to sharpen your skills and embrace new leadership challenges.