Job Information
Sinclair Broadcast Group Digital Account Management Manager in Hunt Valley, Maryland
Compulse, the creative agency arm of Sinclair Broadcast Group, is looking for an experienced, highly motivated, and detailed person with expertise in Digital Marketing to oversee our Account Management team.
The primary goal of the Head of Account Management is to lead, train, and develop the account management team and processes, fostering strong client relationships and maximizing customer satisfaction and therefore revenue retention. This role exists to ensure the seamless delivery of our media solutions, drive revenue growth through client retention, provide strategy and contribute to the overall success of the campaigns.
Responsibilities include, but are not limited to:
Develop, execute, and share a comprehensive client retention cycle, ensuring proactive communication and understanding of client objectives
Analyze effectiveness of digital campaigns
Set up a list of KPIs to track each client
Offer strategy recommendations to clients to increase their ROI
Prepare and present reports on campaigns progress as well as post campaign analysis
Be an expert on the Agency’s digital marketing offerings and developing and understanding media plans
Lead meetings around campaign status and marketing plans
Foster long-term relationships with client, anticipating challenges and identifying opportunities for growth
Assist account managers with discrepancies to expedite a resolution and reconciliation
Train and mentor other Account Managers
Other duties as assigned
Requirements:
Bachelor’s Degree
5+ years of working as a Digital Account Manager
5+ years of experience managing social campaigns
5+ years of experience managing Google AdWords campaigns
Must have advanced knowledge of programmatic
Must be Google certified
Must have experience in communicating with clients directly
Proficient with Microsoft Excel
Must be able to read and interpret analytics
Must be able to work at a fast pace and have good time management skills
Must be self-motivated, proactive and highly organized
Must be available and responsive by phone, email, IM and video calls
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
About Us
Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.