Job Information
Zimmerman Advertising Sr. Paid Social Media Buyer in Fort Lauderdale, Florida
Overall Objective
We are looking for a highly motivated individual with an acute attention to detail, highly organized, strong problem-solving skills, and proficiency in MS Excel to join our rapidly growing Paid Social team. The Sr. Paid Social Media Buyer works closely with Digital Media, Account Services, and Analytics teams to execute paid social media campaigns from start to finish and manage and exceed client KPI’s.
Responsibilities
Owns the paid social buys across multiple social media platforms including campaign builds, activation, pacing according to plans, recommending mid-flight optimizations, executing optimizations, reporting and responding to ad hoc requests from their Sr. Director/client team.
Work with client teams and senior members of the Paid Social team to analyze and provide recommendations for optimizations to ensure optimal performance and client ROI.
Attend internal and client meetings, and clearly communicate complex topics and updates in a concise manner to both internal team members, and to client teams.
Work to ensure all campaign builds are QA’d prior to launching including being a QA’er for other team members.
QA assets from client teams (Planning and Account services) including media plans, insertion orders and creative assets.
Extract and deliver data driven insights, both qualitative and quantitative, for client reports throughout the life of the campaign; identify optimization opportunities to implement both in real-time and long term.
File all insertion orders for campaigns and work with Planning teams to ensure accuracy.
Monitor performance of campaigns daily and alert the team of any issues regarding delivery or performance
Work towards understanding the client's brand and business including industry trends and seasonality.
Proactively monitor campaign activity for delivery, ad quality and performance.
Build and evolve relationships as the primary point of contact with media partners and internal teams (Account, Audience and Analytics).
Demonstrate proficiencies across key social platforms with an understanding of each of their capabilities, strengths, and advantages in the social space.
Perform A/B tests of creatives, audiences, copy etc., providing analysis of results, next steps and recommendations.
QA the work of junior staff members providing actionable feedback.
Participate in the mentoring and training of junior staff members.
Contributes to department processes and POVs.
Requirements
Bachelor’s degree in related field
3-5 years of performance based, e-commerce preferred, Paid Social Marketing experience across Meta (Facebook and Instagram), Snapchat, TikTok, Pinterest, Linkedin, and X.
Understanding of the social media landscape and consumer behaviors in the space
Current paid social certifications (desired).
Analytical mindset with strategic, critical thinking skills. Strong problem solver who can conceive and create creative solutions to challenges.
Data-driven and results orientated.
Demonstrates a strong work ethic, time management skills and strong organizational skills. Able to be agile and deal with ambiguity.
Excellent communicator, able to clearly explain complex topics in a concise manner to internal and client teams.
Proficiency in MS Word, MS Excel, and MS PowerPoint.
Excellent attention to detail
Excellent verbal, written and interpersonal communication skills
Ability to work independently and as part of a team
Self-aware and able to demonstrate accountability
Ability to manage multiple projects simultaneously while meeting deadlines.
Ability to anticipate the needs of stakeholders.
Required Skills
Required Experience