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Overall Objective

The Manager, Paid Social is responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial risk, and assisting the Media and Client Service teams in managing client relationships.

Responsibilities:

Campaign Development/Execution:

• Paid social optimizations (proactive and reactive)

• Act as the liaison with our agency partners – Facebook, Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others

• Forecasting and opportunity/gap analysis

• Campaign management tools, including bid rules/management

• Advanced search engine or social knowledge

• Monitoring new search or social trends and products and evaluating application to client

• Research tools/competitive analysis

• Budget/pacing and billing

• Management of third-party social platforms

  Leadership:

  · Drive paid social strategy and associated tactics to meet client’s goals, working closely with account lead(s)

  · Effectively manage and develop junior team members (mentoring, training, etc.)

  · Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team

  · Ability to problem solve, such as finding solutions for issues not yet attempted

  · Proactively share learnings and best practices across the organization

  · Establish oneself as an expert within their functional department and client team

  · Identify ways to improve team efficiency and effectiveness, such as new processes

  · Bring new proactive ideas to help meet client goals and grow business

  Communication:

  · Ability to consult/educate/negotiate with clients and agency partners

  · Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors (as Social has ownership of the vendor relationships)

  · Help educate client team on latest trends, best practices, technologies, etc.

  Requirements

• Bachelor’s Degree in Advertising, Marketing, Business or related field

• 5+ years’ experience in Paid Social Media Marketin

• Experience in negotiating and constructing Social Media plans, with understanding of planning, buying and activation

• Experience buying ads social media platforms (Facebook, Twitter, Tik Tok, Google +, Instagram, Snapchat, Pinterest, etc.)

• Experience working with paid social ad-buying platforms, third party ad-servers, and CRM data platforms is preferred

• Understanding of advanced analytics and performance media

• Be passionately in tune with latest social media developments, online behaviors, and trends.

• Experience with social media management & social listening tools

• Proficiency in MS Word, Excel, PowerPoint, Keynote

• Exceptional verbal and written communication, multi-tasking, networking, time management, and interpersonal skills

• Urgency and a strong attention to detail, specifically with regards to written communication

Required SkillsRequired Experience