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Job Title

Consumer Marketing Manager - Shaw Floors

Position Overview

As the Consumer Marketing Manager for Shaw Floors, you will be responsible for developing and implementing consumer-focused marketing strategies to drive brand awareness, engagement, and loyalty. You will play a pivotal role in shaping the marketing strategy for Shaw Floors' consumer products, campaigns, messaging, and merchandising working closely with cross-functional teams to ensure alignment with business objectives . Your expertise in consumer marketing and understanding of customer behavior will contribute to the success of the brand by effectively positioning and promoting Shaw Floors' products to target consumers.

Responsibilities:

• Develop comprehensive consumer marketing messaging, campaigns, merchandising, and other initiatives for Shaw Floors, aligned with overall business objectives .

• Partner with internal teams to research and analy ze consumer insights, market trends, and competitive landscape.

• Define target consumer segments and develop tailored marketing campaigns to effectively reach and engage them.

• Collaborate with product development teams to align marketing strategies with product launches and enhancements.

• Maintain a strong and differentiated brand positioning for Shaw Floors' consumer products.

• Craft compelling messaging and value propositions that resonate with target consumers and effectively communicate the unique features and benefits of Shaw Floors' products.

• Ensure consistency in branding, messaging, and visual identity across all marketing materials and touchpoints.

• Plan, develop, and execute integrated marketing campaigns to drive awareness, consideration, and purchase intent for Shaw Floors' consumer products.

• Utilize various marketing channels, including digital, print, social media, events, and influencers, to effectively reach target consumers.

• Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaign effectiveness and maximize ROI.

• Utilize consumer insights to inform marketing strategies, product development, and innovation.

• Stay informed about industry developments, emerging consumer trends, and competitor activities to identify new opportunities and stay ahead in the market.

  Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.

• Proven experience in consumer marketing, preferably within the flooring or related industry.

• Strong knowledge of marketing principles, strategies, and best practices in consumer-focused marketing.

• Excellent analytical skills and ability to interpret consumer research and market data.

• Proficiency in digital marketing channels and tools, including social media, email marketing, content management systems, and marketing automation platforms.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.

• Creative thinking and problem-solving abilities to develop innovative consumer marketing strategies.

• Up-to-date with the latest marketing trends, technologies, and industry developments in consumer-focused marketing.

• Strong project management skills, with the ability to manage multiple projects simultaneously.

  Competencies:

• Build Trusting Relationships

• Deliver Compelling Communication

• Customer Orientation

• Plan and Organize

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.

Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit www.shawinc.com .

If you need any additional assistance or accommodation or have questions, please contact us at shaw.recruiting@shawinc.com