Job Information
WesBanco Bank, Inc Marketing Officer - Marketing in Columbus, Ohio
Job Title - Department Marketing Officer - Marketing Location This position is 100% remote. Employee will work full time remote outside of a WesBanco location (may occasionally attend in person meetings, although all primary functions of the role are performed remotely) Market North Central WV/Parkersburg Work Hours per Week 37.5 Requirements Bachelor's Degree (B.A.) from four-year College, preferably in Marketing or related field or at least 4 years of Marketing experience or equivalent combination of education and experience. Job Description SUMMARY: In this position you will support centralized marketing activities and strategies and provide marketing support to retail banking centers within a designated area. You will work closely with Corporate Marketing staff to integrate pre-developed strategies for WesBanco business lines and retail banking centers. You will provide market-level input to the development of Corporate-wide marketing initiatives and assists in regional implementation of those programs. You will also maintain a thorough/expert knowledge on the designated market(s) environment and performance and develop market specific perspective to inform centralized marketing strategies targeting growth opportunities and/or competitive situations. CUSTOMER SERVICE SKILLS: Willingness to provide a level of service which will clearly differentiate us from our competitors. INTERPERSONAL SKILLS: Professional demeanor in appearance, interpersonal relations, work ethic and attitude. Possess clear, concise, effective written and oral communication skills to effectively express thoughts, ideas and concepts to management, bank employees and bank customers in a collaborative and solutions oriented manner. Ability to work collaboratively with a variety of individuals and/or teams; demonstrate a high level of energy, strong sense of urgency and high quality work standards. ESSENTIAL DUTIES AND RESPONSIBILITIES: Marketing Content Creation and Design Using bank-owned and supported graphics, brand standards, collateral guidelines and design software; helps develop and proof marketing materials within an established budget to support line of business efforts. Maintain a current knowledge of bank products and work at a high level of typographical, content, and compliance accuracy. Maintain accurate files of all marketing material and content produced per Bank standards. Local advertising materials may include, but are not limited to: electronic sign copy, newspaper ads, program ads, posters, brochures, flyers, and buck slips. Support with Local Community Events Assist in supplying banking centers with all materials necessary to participate in local community events in a timely manner. Materials may include, but are not limited to: WesBanco auction items and door prizes WesBanco promotional items Custom designed materials (posters, handouts, etc.) Check requests Provide on-site assistance with larger events when required. Participate in civic activities to promote growth and development of the community and a positive image for the bank. Market-Level Marketing Support Serves as the market expert for the designated area on the competitive environment (strengths, weaknesses, local factors, etc.). Attend regional sales and business development meetings for designated areas on a quarterly basis to remain up-to-date on market condition. Determine if products/services presented by external sources may be useful to marketing strategy and make appropriate recommendations to manager. Monitor Monthly Regional Marketing Budget Report to ensure designated areas are staying within parameters. OTHER REQUIREMENTS: Banking is a highly regulated industry and you will be expecte