Job Information
Corewell Health Senior Marketing Specialist Acquisition in Grand Rapids, Michigan
Job Summary
The Senior Marketing Specialist – Acquisition Marketing is responsible for leading the acquisition strategy and efforts to grow membership in the Priority Health Individual ACA (Affordable Care Act) Market. This role is strongly focused on year-round acquisition initiatives, including lead generation/nurturing, consumer direct paid digital media campaigns, and leading the content strategy for ACA acquisition messaging and materials.
This job is perfect for someone who has experience and proven success in:
Developing paid digital media strategies and integrated campaigns based on targeting, messaging and relevant channels
Fostering positive media agency relationships and interactions
Developing and managing consumer-direct acquisition campaigns (i.e. inbound marketing, win-back and direct mail outreach, targeted email initiatives) to drive membership
Writing and managing educational content for acquisition tactics
Developing, managing and executing lead generation/nurturing campaigns for key channels
Evaluating and analyzing metrics and dashboards to optimize acquisition campaign performance
Collaborating with cross-functional teams to develop strategies to drive leads that convert to sales
Essential functions and responsibilities
Strategic thinking and forward-focused mindset
Strong project management, communication and writing skills
Ability to develop and execute marketing tactics based on marketing and communications plans across channels, completed on-time and on-budget
Learn complex product and regulatory information and translate it to consumer-friendly materials
Develop a strong understanding of Individual (ACA) market, trends, and competitive landscape
Build relationships cross-functionally within the organization, and with outside agencies/vendors
How Corewell Health cares for you
Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here (https://careers.corewellhealth.org/us/en/benefits-new) .
On-demand pay program powered by Payactiv
Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
Optional identity theft protection, home and auto insurance, pet insurance
Traditional and Roth retirement options with service contribution and match savings
Qualifications
Required
Bachelor's Degree or equivalent
5 years of relevant experience in marketing or related role
Strong writing, editing and proofreading skills
Preferred
Experience structuring and monitoring marketing campaigns within CRM tool (i.e. Salesforce)
Working knowledge of project management software (i.e. Lytho)
Experience working with ad agencies
Knowledge and relevant experience with lead generation/nurturing
About Corewell Health
As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.
Primary Location
SITE - Priority Health - 1241 E Beltline - Grand Rapids
Department Name
PH - Market Individual Research
Employment Type
Full time
Shift
Day (United States of America)
Weekly Scheduled Hours
40
Hours of Work
8 a.m. to 5 p.m.
Days Worked
Monday to Friday
Weekend Frequency
N/A
CURRENT COREWELL HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.
Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.
Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.
An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.
You may request assistance in completing the application process by calling 616.486.7447.
People are at the heart of everything we do, and the inspiration for our legacy of outstanding outcomes, innovation, strong community partnerships, philanthropy and transparency. Corewell Health is a not-for-profit health system that provides health care and coverage with an exceptional team of 60,000+ dedicated people—including more than 11,500 physicians and advanced practice providers and more than 15,000 nurses providing care and services in 22 hospitals, 300+ outpatient locations and several post-acute facilities—and Priority Health, a provider-sponsored health plan serving more than 1.2 million members. Through experience and collaboration, we are reimagining a better, more equitable model of health and wellness.