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This job was posted by https://idahoworks.gov : For more information, please see: https://idahoworks.gov/jobs/2200166

How Will You Contribute to the Company?\ \ We are looking for a detail-oriented candidate with a proven track record in analyzing marketing data to optimize marketing performance. The Marketing Performance Analyst (Contractor) is pivotal in ensuring our marketing tactics and CRM strategies, primarily through Marketo and Salesforce, are performing optimally. The ideal candidate will bring a strategic approach to using data to uncover insights and drive marketing effectiveness.\ \ What Will You Do?

• Support marketing in analyzing KPIs and scorecards for marketing department, individual and campaign level performance monitoring
• Performs in depth research on root cause of data anomalies that are uncovered through normal course of analysis and proactively engages resources to correct issues based on findings
• Conduct deep-dive analyses to understand marketing campaign performance, lead generation, and conversion rates
• Recommend adjustments to marketing tactics based on data insights to improve overall marketing efficiency and effectiveness
• Assist with development and maintenance of reports and dashboards to provide actionable insights on marketing and sales activities
• Analyze various data sets from diverse sources, pinpointing significant trends, quick wins, and long-term focus areas aligned with business objectives
• Able to distill a complex collection of reports, graphs, summaries, and presentations that convey analytic results and align with business needs
• Work closely with marketing and sales teams to leverage insights from demographic and behavioral data to refine and optimize strategies

\ Qualifications\ Minimum Qualifications:

• Bachelor\'s Degree in Marketing, Engineering, Math, Computer Science, Operations Research, Statistics and other related degrees
• Three to five (3-5) years of experience in data management, marketing operations, or business analyst role, In-depth knowledge of Marketo and Salesforce is essential
• Strong analytical and critical thinking skills, with the ability to translate complex data sets into actionable insights
• Experience working with reports and dashboards. Preferably in Tableau, SFDC, Power BI
• Proficient in SQL with a familiarity of data warehouses
• Proficient in data management and understanding of data privacy standards
• Ability to collaborate effectively across teams and with various stakeholders

Ericsson Enterprise Wireless Solutions\' Diversity, Equity, Inclusion, and Belonging mission is to create an inclusive work environment where all employees\' differences are celebrated, their thoughts matter, and everyone feels safe to bring their authentic selves to work. We\'re proud to be an equal opportunity employer and aim to attract, develop, and engage top talent from a diverse candidate pool. It is our policy and commitment to provide equal opportunity employment for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law.